How to Write Ecommerce Product Guides That Sell with Outrank

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Writing blog posts that actually sell your products isn’t about keyword stuffing — it’s about creating useful, buyer-focused content that answers real questions. With Outrank, you can plan, write, and optimize high-converting product guides that both rank and convert — in minutes, not days.

You don’t need to hire a content team to grow your ecommerce traffic.
Just Start with Outrank.

💰 Why Product Guides Are Your Ecommerce Superpower

Ecommerce blogs often flop because they’re too general, too fluffy, or too salesy.

A great product guide does three things:

Ranks for high-intent keywords

Educates the buyer honestly

Pushes the reader closer to purchase

The secret? Write like a helpful expert, not a hype machine.

And let Outrank handle the SEO details behind the scenes.

🧰 What You Need to Get Started

Just these three:

Tool	What It Does
Outrank	Researches, outlines, and optimizes your content
Your Product Info	Specs, pricing, use cases, etc.
Call-to-Actions	Links to buy, sign up, or learn more

🛠️ Step-by-Step: Writing a Product Guide with Outrank

Step 1: Choose a Search-Driven Topic

Pick a keyword your buyer is already Googling, like:

“Best running shoes for flat feet”

“Top noise-canceling headphones under $100”

“Standing desk vs sitting desk pros and cons”

Use Outrank’s keyword tool to discover long-tail, low-competition queries that match buyer intent.

Step 2: Generate a Buyer-Optimized Outline in Outrank

Use a prompt like:

“Create an SEO-optimized blog post outline that compares the best [product type] for [target audience]. Include pros and cons, key features, and what to consider before buying.”

Outrank will instantly generate:

A strong intro that hooks searchers

Headings that match user questions

Sections that guide decision-making

Built-in internal linking suggestions

Step 3: Customize with Real Product Info

Don’t just leave placeholders.

Insert real:

Product names

Feature breakdowns

Pros and cons

Price points

Use cases

Example:

If you're writing "Best Blenders for Smoothies", include:

Product Name	Power	Capacity	Price	Rating
Ninja BN701	1400W	72 oz	$99	4.7
Vitamix E310	1380W	48 oz	$349	4.9
NutriBullet Pro	900W	32 oz	$89	4.5

This turns your post from “meh” to money maker.

Step 4: Add Calls to Action That Don’t Feel Pushy

Use CTAs like:

“Compare latest prices here”

“See how it stacks up on Amazon”

“Check out customer reviews”

And always include your buy link where it fits naturally.

Step 5: Optimize and Publish

Outrank checks your:

Headings (H1s, H2s)

Keyword placement

Internal linking

Readability

Schema

Once you’re green across the board — publish.

🔁 What to Do After Publishing

Share it on social (with product teasers)

Turn it into a YouTube script or email sequence

Refresh it monthly with new prices, reviews, or releases

Outrank lets you revisit and update posts anytime to stay competitive.

📣 Want Your Product Guides to Actually Sell?

Join Outrank and start creating content that works while you sleep.

This isn’t about writing more — it’s about writing smarter.

🧩 FAQs

Can I use this for affiliate product guides too?

Absolutely. These same techniques work for affiliates, product roundups, or comparison posts. Just use your affiliate links and disclosures.

What if I don’t have time to write?

Outrank generates a full draft for you — just customize the product sections, add images, and hit publish.

How do I track performance?

Use Google Search Console to monitor traffic and keyword rankings. Outrank helps with optimization, but you still want to analyze what drives clicks and conversions.

Outrank for Ecommerce: Writing SEO Product Guides That Sell