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Keyword research is the backbone of any successful SEO strategy. Without the right keywords, your content may struggle to rank or attract the right audience. But if you're just starting out, investing in expensive tools might not be an option. Fortunately, there are free keyword research tools that can help you kickstart your SEO journey.
In this guide, we’ll walk you through the best free keyword research tools, how to use them, and why they are essential for SEO beginners.
1. Google Keyword Planner
Why Use It:
Google Keyword Planner is one of the most reliable and trusted tools for keyword research. Since it pulls data directly from Google, you can expect accurate insights into search volumes and competition.
Key Features:
- Search volume estimates
- Keyword competition levels
- Keyword suggestions based on initial inputs
- Free to use with a Google Ads account
How to Use:
- Sign in to your Google Ads account.
- Navigate to Tools and select Keyword Planner.
- Enter a keyword or phrase to receive keyword suggestions.
2. Ubersuggest
Why Use It:
Developed by Neil Patel, Ubersuggest provides detailed keyword data, including search volume, competition, and even content suggestions.
Key Features:
- Keyword suggestions
- Content ideas
- Domain analysis
- Competitive analysis
How to Use:
- Visit Ubersuggest and enter a keyword.
- Analyze the list of keyword suggestions and export the data for future reference.
3. AnswerThePublic
Why Use It:
AnswerThePublic visualizes search questions and phrases, making it an excellent tool for discovering long-tail keywords and understanding search intent.
Key Features:
- Visual keyword maps
- Real-time search question suggestions
- Export options for data analysis
How to Use:
- Go to AnswerThePublic.
- Enter a topic and wait for the visualization to load.
- Use the keyword suggestions to create targeted content.
4. Keyword Surfer
Why Use It:
Keyword Surfer is a free Chrome extension that provides keyword data directly in Google search results, making it highly convenient for quick keyword analysis.
Key Features:
- Search volume displayed in SERPs
- Keyword suggestions
- On-page data analysis
How to Use:
- Install the Keyword Surfer Chrome extension.
- Search for a topic on Google.
- Analyze the keyword data that appears alongside your search results.
5. Soovle
Why Use It:
Soovle pulls keyword suggestions from multiple sources like Google, YouTube, Bing, Amazon, and Wikipedia, making it a versatile tool for gathering diverse keyword ideas.
Key Features:
- Keyword suggestions from multiple platforms
- Fast and simple interface
- No sign-up required
How to Use:
- Visit Soovle and enter a keyword.
- Browse through the suggestions and select relevant ones for your content.
Why Use Free Tools?
Free keyword research tools are great for beginners because they offer foundational insights without upfront investment. They allow you to understand your niche, plan content effectively, and improve your chances of ranking on search engines.
Final Thoughts
SEO doesn't have to be expensive to be effective. By leveraging these free keyword research tools, you can build a solid foundation for your website’s SEO strategy. As your skills and traffic grow, you can consider investing in paid tools for even deeper insights.
Ready to take your SEO to the next level? Try Outrank FREE and discover how easy keyword research can be with the right platform by your side.
